What's in the Box?

Episode #10 - Identifying and building strategic relationships with Mark Parsons

January 15, 2021 Sam Greenhalgh Season 1 Episode 10
What's in the Box?
Episode #10 - Identifying and building strategic relationships with Mark Parsons
Show Notes

In this episode, we're talking about strategic vs transactional relationships and their role within the supply chain. Discussing when and how to use executive peering to develop multi-layered relationships and making sure you understand the why questions. 

I am pleased to join Mark Parsons, non-executive director at TOWER  cold chain solutions and a  supply chain and commercial leader. 

This episode dives  into: 

  • Understanding a strategic vs transactional relationship
  • How to use executive peering within a customers organisation 
  • Developing relationships to gain a "customer for life"

Including great insights throughout into the supply chain, how personal incentives impact a customer relationship, and how to use leading indicators understand account health.