What's in the Box?
Freight and supply chain isn’t considered sexy by most. But, Sam has a different view. There isn’t anything quite as satisfying than a well-oiled supply chain coming together. There is, however, a lot of fluff that surrounds the industry. This podcast looks to break through that fluff. Bringing interesting topics and trends to light with a fresh perspective. Welcome to the what’s in the box? with Sam Greenhalgh
What's in the Box?
Episode #10 - Identifying and building strategic relationships with Mark Parsons
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Sam Greenhalgh
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Season 1
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Episode 10
In this episode, we're talking about strategic vs transactional relationships and their role within the supply chain. Discussing when and how to use executive peering to develop multi-layered relationships and making sure you understand the why questions.
I am pleased to join Mark Parsons, non-executive director at TOWER cold chain solutions and a supply chain and commercial leader.
This episode dives into:
- Understanding a strategic vs transactional relationship
- How to use executive peering within a customers organisation
- Developing relationships to gain a "customer for life"
Including great insights throughout into the supply chain, how personal incentives impact a customer relationship, and how to use leading indicators understand account health.